8/16/2023 0 Comments Mtn dew alcoholThe-CNN-Wire™ & © 2022 Cable News Network, Inc., a WarnerMedia Company. Flavored malt beverages sales grew 5.5% in 2021 to more than $3.1 billion, according to data from IRI, a Chicago-based market research firm. When you think about Mountain Dew, a high caffeine content is the first thing that comes to mind: There are 54 milligrams of caffeine in 12 ounces of regular MTN DEW. Still, partnering with an established brand in a beverage category that's still growing (albeit not as quickly) could help Boston Beer. The Boston Beer Company today announced the launch of HARD MTN DEW, a new alcoholic beverage featuring four bold flavors, including original MTN DEW. However, the company admitted in last week's earnings that growth in the hard seltzer category "fell well short of our and the industry's expectations" and dampened the company's overall performance. Hard Mountain Dew is a line of alcoholic Mountain Dew flavors with 5 alcohol, non-caffeinated Malt beverage with Natural Flavors, Artificial Sweeteners. Mountain Dew Sangrita Blast, a non-alcoholic sangrita-flavored Mountain. The 100-calorie spiked seltzer is 5% alcohol by volume and will be "marketed to adults of legal age and merchandized consistently with other alcohol beverages."Įager fans of legal drinking age that can't wait for it to expand to their state can enter a contest to win a trip to Nashville, Tennessee, the birthplace of the soft drink, where they can try the spiked seltzer.īoston Beer also makes Truly Hard Seltzer, which was once a bright spot for the company. Mountain Dew, stylized as Mtn Dew in some countries, is a carbonated soft drink brand. ![]() Prices of the drink also vary depending on state. ![]() is working to secure alcohol distribution permits in each US state. As an Alcohol Sales Representative, you will cultivate and grow account relationships to maximize the sales of HARD MTN DEW. Mountain Dew with alcohol is coming to shelves, thanks to Boston Beer and Pepsi partnership Last Updated: Aug. HARD MTN DEW will be sold in 24-ounce single-serve cans and a variety pack consisting of a dozen 12-ounce cans.įederal laws prevent it from a single nationwide launch as the new entity created by Boston Beer and Pepsi to distribute the drink, called Blue Cloud Distribution, Inc. Boston Beer Company is partnering with PepsiCo to turn the soft drink into a caffeine-free alcoholic beverage, which comes in four flavors, including Baja Blast, watermelon and black cherry and original.
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